by David Tandet

A Seattle direct marketing consultant asked me to write her new website. She requested that I review the site of her competitor.

“Glad to, but please look at the Lautman Maska Neill & Company site,” I said.

I called my client a little later.

“What do you remember about your competitor’s site?” I asked.

“It’s very professional,” she said.

“What do you remember about the Lautman Maska Neill & Company site?” I asked.

“They successfully raise money for Ronald McDonald House of New York, the Marines, and the New York Restoration Project, among others,” she said.

Great fundraisers like Lautman Maska Neill & Company are about the client. They attract and strengthen donor commitments for nonprofits.

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Post filed under Direct Mail, Foundations of Marketing, Marketing Communications, Reliability, Reputation.