by David Tandet
A Seattle direct marketing consultant asked me to write her new website. She requested that I review the site of her competitor.
“Glad to, but please look at the Lautman Maska Neill & Company site,” I said.
I called my client a little later.
“What do you remember about your competitor’s site?” I asked.
“It’s very professional,” she said.
“What do you remember about the Lautman Maska Neill & Company site?” I asked.
“They successfully raise money for Ronald McDonald House of New York, the Marines, and the New York Restoration Project, among others,” she said.
Great fundraisers like Lautman Maska Neill & Company are about the client. They attract and strengthen donor commitments for nonprofits.