by David Tandet

Got an email from Toni the other day.

We haven’t been in touch for years. Her email began, “I was trying to find u on Facebook . . .”

I think someone’s trying to tell me DAVE, GET WITH THE PROGRAM!

At least when I do get with it, I’ve got a not-so-secret weapon: Facebook (and WordPress) consultant extraordinaire Kim Woodbridge. (She’s the only person who could call her website (Anti) Social Development and have thousands of followers.)

In a new PCWorld article called How to Make a Facebook Page for Your Small Business, Woodbridge tells you everything you need to know about the subject. That includes deciding whether you’re inclined to do it yourself or want to go the pro route.

I could do a lengthy review. But what would be the point? The article is put together the way Woodbridge does everything else: professional, informative, and easy to follow.

Categories covered:

• Establishing Your Profile and Page Admins

• Creating a Facebook Page

• Information to Include

• Building Your Custom Page: DIY or Hire a Pro?

• Building a Custom Page With a Third-Party App

• Build Your Own Custom Page With Iframes

• SSL Requirements

• Other Third-Party Apps for Facebook Pages

• What to Seek in a Professional

• Managing Your Page

• Checking Page Statistics

If you’ve got questions, you’ll get answers.

Until you’ve read Kim, you’re not with the program.

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Post filed under Foundations of Marketing, Marketing Communications, Online Social Networking, Sales Gold, social media, Social Networking.