Category Archives: Marketing Communications

Effective copy means greater profits and enhanced image.

For Marketing Writers Only

by David Tandet A colleague told me about a client he was about to start working with. I asked him who their target audience was. My friend had an answer. Then I asked him if the client expected to attract – 1) A greater number of similar individuals; 2) An additional group of somewhat similar,

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Peter Bowerman’s Well-Fed E-Pub: It’s Nourishment To Go

by David Tandet Ever wonder why some onliners succeed and others don’t? Peter Bowerman’s The Well-Fed E-Pub is going on a decade. And from the look of things, it’s set for the next ten just fine http://www.wellfedwriter.com/ezine.shtml. Here’s one of many reasons readers stay interested: Peter Bowerman stays interested. A couple of his opinions on

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Be Concise

by David Tandet This is a short post. Appropriately. Because the subject is being concise. One day my grant mentor gave me a four pager Letter of Inquiry. “Make it two pages,” he said. The two-pager ended up getting the grant. Say what you need, then say “So long!” Contact Us    

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Tweet Thoughts

by David Tandet Social Media is no longer news. Not that it was ever some flash-in-the-pan! What I mean is: it’s here, it’s here in a big way, and it’s here to stay for at least forever. But that still doesn’t mean that any business or nonprofit that wants to use digital networking can benefit

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Ann Wylie . . . Again . . .

by David Tandet Ann Wylie gives great advice. (As usual.) Her most recent? Graphic storytelling teaches better than text. >Some of what she talks about:  Photos Graphic design images Cartoons They all fit the category. Well I got to thinking. Punctuation (. . . ! ” ” : etc.)  works in part because of its

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Re Steve Jobs Bio

by David Tandet Interested in, ever think about, influenced by computers? Then you might have considered checking out the new Steve Jobs bio. Well you might want to look at this helpful review first: http://christianboyce.blogspot.com/ The reviewer’s recommendation for a good site on Jobs gets a thumbs up as well. By the way, you don’t

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Kim Woodbridge Does Facebook (For You)

by David Tandet Got an email from Toni the other day. We haven’t been in touch for years. Her email began, “I was trying to find u on Facebook . . .” I think someone’s trying to tell me DAVE, GET WITH THE PROGRAM! At least when I do get with it, I’ve got a

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New Funding Models

by David Tandet Are grants for operating expenses the new funding model? Short answer: not by a longshot. Long answer: In some instances. The bottom line is that the funding agency is awarding a grant to the nonprofit that gives strong indications it can do what it says it’s going to do. And what it

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Follow the Funding

by David Tandet The other day I was talking with an old friend about the topic of raising money. My friend is a fundraising consultant – and she’s very good at it. Anyway, at one point I  happened to make the supreme verbal boo-boo. I referred to her work as “funding consultant.” “It’s never ‘funding

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Lautman Maska Neill & Company is Direct

by David Tandet A Seattle direct marketing consultant asked me to write her new website. She requested that I review the site of her competitor. “Glad to, but please look at the Lautman Maska Neill & Company site,” I said. I called my client a little later. “What do you remember about your competitor’s site?”

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