Category Archives: Foundations of Marketing

For Marketing Writers Only

by David Tandet A colleague told me about a client he was about to start working with. I asked him who their target audience was. My friend had an answer. Then I asked him if the client expected to attract – 1) A greater number of similar individuals; 2) An additional group of somewhat similar,

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Tweet Thoughts

by David Tandet Social Media is no longer news. Not that it was ever some flash-in-the-pan! What I mean is: it’s here, it’s here in a big way, and it’s here to stay for at least forever. But that still doesn’t mean that any business or nonprofit that wants to use digital networking can benefit

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Ann Wylie . . . Again . . .

by David Tandet Ann Wylie gives great advice. (As usual.) Her most recent? Graphic storytelling teaches better than text. >Some of what she talks about:  Photos Graphic design images Cartoons They all fit the category. Well I got to thinking. Punctuation (. . . ! ” ” : etc.)  works in part because of its

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Kim Woodbridge Does Facebook (For You)

by David Tandet Got an email from Toni the other day. We haven’t been in touch for years. Her email began, “I was trying to find u on Facebook . . .” I think someone’s trying to tell me DAVE, GET WITH THE PROGRAM! At least when I do get with it, I’ve got a

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New Funding Models

by David Tandet Are grants for operating expenses the new funding model? Short answer: not by a longshot. Long answer: In some instances. The bottom line is that the funding agency is awarding a grant to the nonprofit that gives strong indications it can do what it says it’s going to do. And what it

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Lautman Maska Neill & Company is Direct

by David Tandet A Seattle direct marketing consultant asked me to write her new website. She requested that I review the site of her competitor. “Glad to, but please look at the Lautman Maska Neill & Company site,” I said. I called my client a little later. “What do you remember about your competitor’s site?”

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Ann Wylie Teaches Writers How

by David Tandet Wylie’s writing is like a terrific dresser: consistently great from top to bottom, always with something new that you can’t wait to see. – David Tandet Wylie Provides “Dos” Writers Can Use The June 2011 issue of “Wylie’s Writing Tips” is an example of communications consultant Ann Wylie’s great writing and clear

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Nonprofit Mission Integrity

by David Tandet When a nonprofit positions itself as the best organization to provide the solution to a problem, it means staying the course for the distance. Three elements should be present for the agency to accomplish its goals and achieve mission integrity. These elements are fluid and can quickly disappear. Organizations that make attaining

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Google Grants Empowers Non-Profits

by David Tandet A fundraiser friend in Santa Barbara was complaining about the difficulty of making more people aware of the non-profit she was doing pro bono work for, while keeping the organization’s costs down. “Have you tried Google Grants?” I asked. “What’s that?” “Just the best thing since sliced bread. Your 501(c)(3) might be

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Human Billboards: You Look Good In Back

by David Tandet Here’s how it is: human billboards are a hot trend. Consider: • Darren Little’s TatAD agency in Vancouver, BC hires folks to wear temporary or permanent tattoos with clients’ names and logos. • Entreprenuer.com defines human billboards as people that “hold signs or banners emblazoned with promotional and advertising messages in high-traffic

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