by David Tandet

Want to learn Web 5.0 fast?

Take on a crisis management assignment.

Responding to a state of affairs these days means hitting the net as the situation unfolds. Because video and audio about anything contrary to your interests can be web ready immediately.

Anything?

Anything.

Like someone’s footage of himself expressing his opinion on Facebook.

Is your media rep ready to —

1) Seek Out

2) Analyze, and

3) Diffuse

Right now?

Because YouTube isn’t waiting.

New media practice includes social media.

Social media is a large part of lots of lives. Know your way around it. Or be sure your media people are.

Is the crisis issue coming up on Second Life?

Don’t react.

Act.

As if everything you do depends on it.

It does.

Post filed under Marketing Communications.