by David Tandet
Trade publications are often essentially news magazines that target a specific industry. Articles for trade publications can be education-rich pieces filled with useful items for individuals involved in the business or profession.
Trade shows and expos are routinely covered. Advertising and job listings are geared to a certain kind of work. For these reasons, publishing in trade publications under your name and corporate title is an excellent way to enhance your image among the people who matter in your particular field.
If you don’t have a specific concept in mind, I will research the editorial calendar of a journal in your field. We can determine what areas a publication is planning to cover over the coming months and develop a suitable theme.
There is no charge to you until a proposal is accepted. (This works differently than a complete media buying strategy, in which a thorough corporate information campaign is laid out.)
24×7 offers information and news to the medical service and support industry.
It tops the list of trade publications for biomeds and clinical engineers, the highly trained individuals who take care of medical equipment in hospital physicians’ offices, and in the field.
My article “Going That Extra 8,000 Miles” profiled biomeds who give it all they’ve got stateside, then go above and beyond to volunteer their skill abroad. From Ghana, West Africa to Banda Aceh, Indonesia, these remarkable individuals save lives and train professionals on medical missions. They routinely share their expertise with medical staffs in underdeveloped parts of the world where light bulbs can be a luxury.
After the article appeared, applications from individuals hoping to join poured in to several programs.
