by David Tandet
Samsung, the company that holds the top unit volume share in the U.S. for LCD TVs, isn’t resting on its laurels.
Forward thinking product development and marketing took Samsung to number one in the first place. They haven’t forgotten that.
Samsung initially put in-store displays at 2,000 U.S. retailers to educate consumers about high definition technology. That’s a good thing. 90% of American consumers don’t understand HDTV.
One fascinating aspect of all this: no product is better suited to POP marketing than a product whose purpose is display.
Even more fascinating: not every manufacturer is taking the bull by the horns and using all the resources at its disposal to enlighten and inform.
To some degree, many are. Maybe the rest aren’t as confident about their products as Samsung. Certainly, not every manufacturer has the resources that this global leader does.
More likely, the answer lies somewhere in the imagination and energy that created Samsung. That spark of ingenuity combined with enthusiasm has grown Samsung to its premier position.
Samsung’s HD displays are irresistible combinations of its HDTVs, Blu-ray Disc player, 2.1 channel home theater system (it delivers 300 watts of audio power through 2.1 channels), and the most advanced home receiver and speaker system on the market. Consumers can step up and learn all about these offerings through interactive displays that encourage customer involvement.
Will anyone introduced to HDTV in this way not be inclined to “go Samsung” for their next entertainment system?
Samsung is going beyond limits, and inviting consumers along in the most user-friendly, interactive manner possible. Wow Samsung!