by David Tandet
Do you want your press release to get noticed? Here’s how:
1. Make your headline an attention grabber. Editors get thousands of press releases. Yours must “feel” special.
2. Set the tone - cover the topic - at the top. The first paragraph should tell readers what the press release is about. Or, make it so interesting they’ll have to keep reading.
3. Put the most important information near the top. If the piece is cut, the important information should still be there.
4. Remember to include all your contact information.
Conservastore.com: Porter McNeil decided to put his entrepreneurship to work for the planet when he started Conservastore.com. He asked me to help spread the word about his environmentally conscious online business. In the first paragraph of this press release we explain Porter’s interest in the environment. The 9-part list is an important bonus. But in press release writing terms it’s a bonus nonetheless.
The first two paragraphs cover the founding of Conservastore.com. They provide a fascinating connection to Senator Gaylord Nelson, and we wanted to be certain they stayed in. We got the entire item covered by several publishers. Chalk it up to editors’ recognition that their readers would want to learn about Conservastore. The standout press release copy got them to take an interested first look.
Individual consumers and corporate customers alike have become aware of Porter’s personal commitment to green quality. As a result, the Conservastore name has become synonomous with ecovalue around the world. Porter’s business gains environmentally informed, quality conscious customers daily.
I deleted the date on the version below simply because it serves as an example on this site.
FOR IMMEDIATE RELEASE
Carrying on Earth Day Founder’s Legacy
ORLANDO, FL USA - When Conservastore.com owner Porter McNeil read about Earth Day founder Gaylord Nelson’s passing on July 3rd, it was a poignant moment. “For some of us, that first Earth Day was more than just a reason to join in our school celebration for a day,” said Porter. “We’ve tried to make a small difference for the planet ever since.”
Raised in Jacksonville, Porter moved to Orlando soon after college. “All of a sudden, it seemed, 2000 was here,” Porter said. “If I was going to do something, this was the millennium to do it in.”
Before long, Conservastore.com was born. It’s a website where people can find out about and buy earth-friendly products. Clients range from teenage New Zealanders to the U.S. Embassy in Kiev (”They bought solar lights.”) Any State Department repeats? “Not yet,” Porter said. “Solar lights last a long time.”
Porter’s 9 simple steps to make every day your personal Earth Day:
1. Keep your thermostat at 80 degrees in the summer, 65 in the winter.
2. Reduce lawn watering. Plant species native to your area take less water.
3. Go solar. Recharge your cell phone with a 20-watt panel.
4. Summer months: plant annual trees on the west and south sides of your home. Live in an apartment? Talk to the landlord. And how about where you work? It’s a low-tech money-saver. The trees will break the sun’s rays. Throughout the winter, no leaf blockage means sunlight will help the structure.
5. Drive a hybrid.
6. Use fluorescent and LED bulbs. They burn longer, less hot than incandescent.
7. Start a “new wave” with water-saving devices. Examples: low-flush aerators, hand-free faucets, and 1.6-gallon flush toilets.
8. Hang your clothes out to dry. Even occasionally.
9. Have concern for fellow citizens. The more efficiently you power your life, the more power there will be for the 6 billion other folks populating the planet. You’ve got the power. Use it!
“Conservastore.com Announces Green Topics Blog”
Contact Porter McNeil 407-898-2284 info@conservastore.com