by David Tandet
Look at it this way: You’re having a lovely walk in the park – but you might be headed for a 50-foot cliff. Fortunately, just a few steps in the right direction could help you avoid the drop. Wouldn’t you take those simple steps? Well, colon (colorectal) cancer is serious. It’s the third most common form of cancer in the U.S. in both men and women. But it’s almost entirely preventable through appropriate screening . . .david tandet
Medical marketing services and healthcare writing coverage are uniquely satisfying work. Whether it’s making the public aware of the importance of screening for colon cancer, or keeping the community informed of the Saint John’s Health Center’s commitment to efficient ER operation through the medical news you can use “Ask the Doctor at Saint John’s” column, the work I do for clients takes me through a wide range of biomedical topics.
If I were a physician, scientist, or engineer, I might have a few more answers before beginning a project. Then again, I wouldn’t be asking some of the key questions those professionals could easily overlook. Ever wonder who’s responsible for the equipment when physicians volunteer their time abroad? It’s biomeds and clinical engineers, the same professionals that take care of medical devices stateside. I interviewed some of the most committed people I’ve ever met for the articles, “The Core Curriculum Project,” “Compelled to Change,” “Going That Extra 8000 Miles” and “The Afghan Challenge.”
Another article, one of my first for 24×7 several years ago, was a prelude to the Association of Medical Instrumentation convention in Washington, D.C. Writing that piece was significant for me because it taught me that professional gatherings are often eagerly anticipated events where longtime professional relationships are renewed, new ones are formed, and a lot of work is accomplished because of it.
Medical device manufacturers have particular copywriting requirements when it comes to marketing. Medical services may be improved, revolutionary surgical techniques introduced, and outpatient standards of care made more efficient — to list just three examples — when advances are made. I provide medical writing that fits the bill for engineers and entrepreneurs in this specialized industry.