http://davidtandet.com Writing that drives sales. Tue, 06 Jul 2010 20:02:29 +0000 http://backend.userland.com/rss092 en by David Tandet Know your job. Sounds obvious, right? But apparently it's not so clear to some people. A friend of mine told me about a new writer her firm had hired. The writer had boundless energy when criticizing the current structure of my friend's office. More significantly, the new person asked for a couple of ... http://davidtandet.com/know-your-job/ by David Tandet If you've been around a library, bookstore, coffeehouse, or airline seat in the last few decades, you know who Sue Grafton is — "A" is for Alibi . . . "U" is for Undertow. I saw an interview with Ms. Grafton and she said she took classes to learn ... http://davidtandet.com/g-is-for-graftons-methodology/ by David Tandet Community foundations are tax-exempt public charities. As the name implies, their goal is to benefit specific regions, and the way they work is that individuals, families, and organizations establish permanent funds. These funds form the economic structure of the foundation. Money is distributed by the foundations through various means, ... http://davidtandet.com/whats-a-community-foundation/ Moving Forward Together by David Tandet One of the concepts Jonathan O'Brien stresses in his groundbreaking book Right Before You Write is the desirability — make that necessity — of collaboration among potential grantees. It's an idea whose time has come with the intensity of a gazillion dollar project. The idea of nonprofits working ... http://davidtandet.com/collaboration-generation/  by David Tandet The real scoop on getting your grant proposal seriously considered? Use spell check. That's not my opinion. It's straight from the lips of Holly Cole, Verizon's Director, Government & External Affairs, Santa Barbara and Ventura Counties. Ms. Cole gave that advice during a recent presentation at the Ventura County Community Foundation. ... http://davidtandet.com/10-reasons-grant-writers-should-use-spell-check/ by David Tandet Did you see US News and World Report's list of Best Hospitals? How about the Wall Street Journal's list of the Best Health Books of 2009? Lists are always an efficient marketing tool to position your company in front of the rest. When it comes to healthcare, pharmacology ... http://davidtandet.com/10-reasons-to-use-lists-in-healthcare-writing/ by David Tandet Here's how it is: human billboards are a hot trend. Consider: • Darren Little's TatAD agency in Vancouver, BC hires folks to wear temporary or permanent tattoos with clients' names and logos. • Entreprenuer.com defines human billboards as people that "hold signs or banners emblazoned with promotional and advertising messages in ... http://davidtandet.com/human-billboards-you-look-good-in-back/ by David Tandet Manatt, Phelps is a law firm that provides personalized care for integrated legal services. After an old friend told me about a presentation she'd made to some attorneys there, I went to their website to find out more. The narrative I immediately became engaged in was about what it ... http://davidtandet.com/manatt-does-it-right/ by David Tandet Philanthropy and public relations have a long history together. When 19th century tycoons were attacked as robber barons, several set up foundations to contribute to good causes --- in part to fend off the verbal assaults. Sometimes the infusion of capital into new works was so great that foundations ... http://davidtandet.com/publicprivate-funding-partnerships-demand-proactive-pr/ by David Tandet As director of development for the Alzheimer's Association --- California Central Coast Chapter --- part of Sue Murphy's job involves grant writing that will help advance her organization's mission. What is that mission? To ultimately eliminate Alzheimer's disease through research, provide and enhance care and support for all ... http://davidtandet.com/alzheimers-associations-sue-murphy-believes-in-her-cause/