David Tandet

David Tandet http://davidtandet.com Writing that drives sales. Mon, 01 Mar 2010 22:50:20 +0000 http://backend.userland.com/rss092 en Collaboration Generation Moving Forward Together by David Tandet One of the concepts Jonathan O'Brien stresses in his groundbreaking book Right Before You Write is the desirability — make that necessity — of collaboration among potential grantees. It's an idea whose time has come with the intensity of a gazillion dollar project. The idea of nonprofits working ... http://davidtandet.com/collaboration-generation/ 10 Reasons Grant Writers Should Use Spell Check by David Tandet The real scoop on getting your grant proposal seriously considered? Use spell check. That's not my opinion. It's straight from the lips of Holly Cole, Verizon's Director, Government & External Affairs, Santa Barbara and Ventura Counties. Ms. Cole gave that advice during a recent presentation at the Ventura County Community Foundation. ... http://davidtandet.com/10-reasons-grant-writers-should-use-spell-check/ 10 Reasons To Use Lists In Healthcare Writing by David Tandet Did you see US News and World Report's list of Best Hospitals? How about the Wall Street Journal's list of the Best Health Books of 2009? Lists are always an efficient marketing tool to position your company in front of the rest. When it comes to healthcare, pharmacology ... http://davidtandet.com/10-reasons-to-use-lists-in-healthcare-writing/ Human Billboards: You Look Good In Back by David Tandet Here's how it is: human billboards are a hot trend. Consider: • Darren Little's TatAD agency in Vancouver, BC hires folks to wear temporary or permanent tattoos with clients' names and logos. • Entreprenuer.com defines human billboards as people that "hold signs or banners emblazoned with promotional and advertising messages in ... http://davidtandet.com/human-billboards-you-look-good-in-back/ Manatt, Phelps & Phillips Does it Right by David Tandet Manatt, Phelps is a law firm that provides personalized care for integrated legal services. After an old friend told me about a presentation she'd made to some attorneys there, I went to their website to find out more. The narrative I immediately became engaged in was about what it ... http://davidtandet.com/manatt-does-it-right/ Public/Private Funding Partnerships Demand Proactive PR by David Tandet Philanthropy and public relations have a long history together. When 19th century tycoons were attacked as robber barons, several set up foundations to contribute to good causes --- in part to fend off the verbal assaults. Sometimes the infusion of capital into new works was so great that foundations ... http://davidtandet.com/publicprivate-funding-partnerships-demand-proactive-pr/ Alzheimer’s Association’s Sue Murphy Believes in Her Cause by David Tandet As director of development for the Alzheimer's Association --- California Central Coast Chapter --- part of Sue Murphy's job involves grant writing that will help advance her organization's mission. What is that mission? To ultimately eliminate Alzheimer's disease through research, provide and enhance care and support for all ... http://davidtandet.com/alzheimers-associations-sue-murphy-believes-in-her-cause/ Christian Boyce Goes the Extra Mile . . . . . . and he's already starting out way past square one. by David Tandet Just got a great email from Christian reminding me my recent purchase of a computer entitles me to a good deal on software. So who is Christian Boyce? A computer rep or store manager? Nope. Just "the best Mac advice ... http://davidtandet.com/christian-boyce-goes-the-extra-mile/ Grammar As It Should Be by David Tandet Good grammar rocks. I'm no grammarian. But I know when to look up the right way to say something. That's more than a research exercise. It's more true in grammar than any other area: know the rules before you break them. The "dumbed down" version's often preferable in marketing. How many people use "as" ... http://davidtandet.com/grammar-as-it-should-be-2/ Specialize and Energize by David Tandet When you specialize in a particular type of writing, you're saying to people, "This is my turf. Hire me for a white paper, a marketing piece, or blog in this particular field and, (1) I won't have to get up to speed about the basics, (2) I may ... http://davidtandet.com/specialize-and-energize/