by David Tandet
The greatest sales letter ever is “I.” That’s “I” from a “you” perspective.
Thinking about the benefits to a consumer of a product or service is a start in the right direction. But it doesn’t go far enough.
Let’s say the corner bakery wants to start competing in the ultra-fast-breakfast market. They’re going to sell […]

by David Tandet
Come over here. Yeah, you. This is our secret.
Want to write copy that sparkles? Have great clients say, “This is what I was looking for?”
Well, it’s like Steve Martin’s old routine about becoming a millionaire. “Okay, first you start with a million dollars . . .”
But seriously, if you’ve been writing for a […]

(Or, how I spend my once-a-month for 2 or so hour Thursday vacations.)
by David Tandet
These are the emails that found their way to the in-boxes of the respective members of our writers group last Wednesday:
We’re still on for Thursday, right? (Kevin)
Yep! (Joy)
Totally!!!!!!!!!!!!!!!!(Debra)
mmm . . .
(Just kidding - wouldn’t miss it.) (me)
_____________
Sensing a kind of hair-down, […]