by David Tandet
Jerry Lynch quoted former Olympic volleyball player Lori Endicott in his  sports psychology classic Thinking Body, Dancing Mind: “There are six people on the volleyball court. We all have different strengths, weaknesses, personalities. It creates a dynamic that’s more exhilarating than an individual sport.”
In Right Before You Write, Jonathan O’Brien has this to […]

by David Tandet
Increasing  social media has the same effect on good writing that the size of a parking structure has on nice cars: not much.
Some networkers babble on in disjointed streams of consciousness. Others? Wordsmiths to the max.
But when it comes to the need for effective writing in all this, there’s no need to look […]

by David Tandet
What do well-written screenplays and successful grant proposals have in common? A lot, it turns out. Jonathan O’Brien explains all about it in his book Right Before You Write.
O’Brien’s “Almost World Famous Seven Cs” can be applied to both disciplines. If it sounds like a gimmick, well yours truly is for any gimmick […]

by David Tandet
Came across a terrific item by Emily (Emily’s World) on how non-profits can use the social web to spread the word.
Believe it or not, the whole concept of simply “getting the message out” is not as much of a no-brainer as it might first appear. That’s because a lot of people are still […]

by David Tandet
Got a call from a colleague recently who had a big problem. As in big bio. My friend was willing to put in all the information the executive wanted, of course. But she wanted to make sure her client realized most readers were going to stop reading after the first paragraph.
It’s understandable that […]

by David Tandet
A Hollywood Tale
There once was a Hollywood talent agency where all the top honchos drove the same make of luxury vehicle.
One time they hired this ten percenter from just down the road a piece (that would put the L.A. distance at about twenty billion dollars worth of L.A. real estate away).
The newbie’s […]

by David Tandet
11. Lists force you to write better sentences.
Most peoples’ sentences are too long. Structure your points into a list and every point has to be concise.
12. Search Engine Guide likes lists.
Three of the top pieces on a recent Search Engine Guide:
• “28 Resources for Paid Search Strategies” by Manoj Jasra
• “11 Ways to […]

by David Tandet
Emphasizing benefits over features is a basic marketing principle that’s easy to forget. Invest three seconds and you’ll remember to apply it.
Many of you are familiar with the marketing principle that it is better to emphasize benefits rather than features.
Do you remember to use it?
I treasure three seconds that will always remind me […]

by David Tandet
Immediate, in-sync double takes was the reaction a few of us had one day when we saw the words “The LAST Things We’d Ever Do” on the side of that latest LA WEEKLY. Turns out it was their annual “Best of L.A.” issue.
Well it’s a great title. Got OUR attention, for sure! This […]

by David Tandet
1. Numbers give readers something to hang their hats on.
We humans are programmed to relate to organized categories. When it comes to learning, we process organized material faster and more completely. If the information you’re providing lends itself to being outlined, why not help your readers out?
2. People want gems they […]