by David Tandet
Did you see US News and World Report’s list of Best Hospitals? How about the Wall Street Journal’s list of the Best Health Books of 2009? Lists are always an efficient marketing tool to position your company in front of the rest. When it comes to healthcare, pharmacology and bioscience, the following reasons […]
Writing that drives sales.
David Tandet
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10 Reasons To Use Lists In Healthcare Writing
January 6th, 2010 at 9:22 pm
Manatt, Phelps & Phillips Does it Right
November 19th, 2009 at 7:08 pm
by David Tandet
Manatt, Phelps is a law firm that provides personalized care for integrated legal services. After an old friend told me about a presentation she’d made to some attorneys there, I went to their website to find out more.
The narrative I immediately became engaged in was about what it takes to succeed in business. […]
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