by David Tandet
Here’s how it is: human billboards are a hot trend.
Consider:
• Darren Little’s TatAD agency in Vancouver, BC hires folks to wear temporary or permanent tattoos with clients’ names and logos.
• Entreprenuer.com defines human billboards as people that “hold signs or banners emblazoned with promotional and advertising messages in high-traffic areas of the community.” […]

. . . and he’s already starting out way past square one.
by David Tandet
Just got a great email from Christian reminding me my recent purchase of a computer entitles me to a good deal on software.
So who is Christian Boyce? A computer rep or store manager?
Nope.
Just “the best Mac advice on the planet.” (Not to […]

by David Tandet
Good grammar rocks.
I’m no grammarian.
But I know when to look up the right way to say something.
That’s more than a research exercise.
It’s more true in grammar than any other area: know the rules before you break them.
The “dumbed down” version’s often preferable in marketing.
How many people use “as” correctly these days? So why […]

by David Tandet
Increasing  social media has the same effect on good writing that the size of a parking structure has on nice cars: not much.
Some networkers babble on in disjointed streams of consciousness. Others? Wordsmiths to the max.
But when it comes to the need for effective writing in all this, there’s no need to look […]

by David Tandet
Came across a terrific item by Emily (Emily’s World) on how non-profits can use the social web to spread the word.
Believe it or not, the whole concept of simply “getting the message out” is not as much of a no-brainer as it might first appear. That’s because a lot of people are still […]

 by David Tandet
Samsung, the company that holds the top unit volume share in the U.S. for LCD TVs, isn’t resting on its laurels.
Forward thinking product development and marketing took Samsung to number one in the first place. They haven’t forgotten that.
Samsung initially put in-store displays at 2,000 U.S. retailers to educate consumers about high definition […]

by David Tandet
Samsung had to find a way to separate itself from the rest of the global electronics market. How are they doing it?
By being Wow, Simple and Inclusive.
The product has to be “Wow” enough to catch consumers’ imaginations. In the crowded electronics arena, that can be a tough one. But for a company with […]

by David Tandet
Branding happens.
A relationship occurs between your business and consumers whether it’s the one you’re hoping for or not. Take things in the direction you want them to go.
Are you a neighborhood hardware store that folks enjoy mulling around in? But you take your time on that special order? You might have a reputation […]

by David Tandet
Emphasizing benefits over features is a basic marketing principle that’s easy to forget. Invest three seconds and you’ll remember to apply it.
Many of you are familiar with the marketing principle that it is better to emphasize benefits rather than features.
Do you remember to use it?
I treasure three seconds that will always remind me […]

by David Tandet
In 2004, Adweek asked professionals “Which individuals — alive or dead — made you consider pursuing a career in advertising?”
Could there be any doubt the number one response would be David Ogilvy?
Ogilvy’s name also came back first when students were asked a similar question.
Not bad for a guy who was born in 1911 […]