by David Tandet
Samsung had to find a way to separate itself from the rest of the global electronics market. How are they doing it?
By being Wow, Simple and Inclusive.
The product has to be “Wow” enough to catch consumers’ imaginations. In the crowded electronics arena, that can be a tough one. But for a company with […]

by David Tandet
Got a call from a colleague recently who had a big problem. As in big bio. My friend was willing to put in all the information the executive wanted, of course. But she wanted to make sure her client realized most readers were going to stop reading after the first paragraph.
It’s understandable that […]

by David Tandet
Branding happens.
A relationship occurs between your business and consumers whether it’s the one you’re hoping for or not. Take things in the direction you want them to go.
Are you a neighborhood hardware store that folks enjoy mulling around in? But you take your time on that special order? You might have a reputation […]

by David Tandet
Immediate, in-sync double takes was the reaction a few of us had one day when we saw the words “The LAST Things We’d Ever Do” on the side of that latest LA WEEKLY. Turns out it was their annual “Best of L.A.” issue.
Well it’s a great title. Got OUR attention, for sure! This […]

by David Tandet
When you go to court, get sworn in and speak, they call it testifying.
That’s for a reason: you’re not supposed to play fast and loose with the facts. And you know what? I suspect dishonest testimony happens less than we imagine.
We think people are up there lying every which way, but […]