by David Tandet
If you’ve been around a library, bookstore, coffeehouse, or airline seat in the last few decades, you know who Sue Grafton is — “A” is for Alibi . . . “U” is for Undertow.
I saw an interview with Ms. Grafton and she said she took classes to learn about police procedural stuff. That’s […]

 by David Tandet
The real scoop on getting your grant proposal seriously considered?
Use spell check.
That’s not my opinion. It’s straight from the lips of Holly Cole, Verizon’s Director, Government & External Affairs, Santa Barbara and Ventura Counties.
Ms. Cole gave that advice during a recent presentation at the Ventura County Community Foundation. It was part of her […]

by David Tandet
Did you see US News and World Report’s list of Best Hospitals? How about the Wall Street Journal’s list of the Best Health Books of 2009? Lists are always an efficient marketing tool to position your company in front of the rest. When it comes to healthcare, pharmacology and bioscience, the following reasons […]

by David Tandet
Manatt, Phelps is a law firm that provides personalized care for integrated legal services. After an old friend told me about a presentation she’d made to some attorneys there, I went to their website to find out more.
The narrative I immediately became engaged in was about what it takes to succeed in business. […]

by David Tandet
Philanthropy and public relations have a long history together. When 19th century tycoons were attacked as robber barons, several set up foundations to contribute to good causes — in part to fend off the verbal assaults.
Sometimes the infusion of capital into new works was so great that foundations had to set up their […]

by David Tandet
As director of development for the Alzheimer’s Association — California Central Coast Chapter — part of Sue Murphy’s job involves grant writing that will help advance her organization’s mission. What is that mission? To ultimately eliminate Alzheimer’s disease through research, provide and enhance care and support for all affected, and to reduce the […]

. . . and he’s already starting out way past square one.
by David Tandet
Just got a great email from Christian reminding me my recent purchase of a computer entitles me to a good deal on software.
So who is Christian Boyce? A computer rep or store manager?
Nope.
Just “the best Mac advice on the planet.” (Not to […]

by David Tandet
Came across a terrific item by Emily (Emily’s World) on how non-profits can use the social web to spread the word.
Believe it or not, the whole concept of simply “getting the message out” is not as much of a no-brainer as it might first appear. That’s because a lot of people are still […]

 by David Tandet
Samsung, the company that holds the top unit volume share in the U.S. for LCD TVs, isn’t resting on its laurels.
Forward thinking product development and marketing took Samsung to number one in the first place. They haven’t forgotten that.
Samsung initially put in-store displays at 2,000 U.S. retailers to educate consumers about high definition […]

by David Tandet
What do you believe?
What do you do?
How do you do it?
Are there three questions you’d rather have answered by a charitable organization you’re considering donating to?
I didn’t think so.
Yet not every charitable organization or relief fund takes the direct, no tiptoe approach followed by the United Way of Greater Los Angeles on its […]