by David Tandet
As director of development for the Alzheimer’s Association - California Central Coast Chapter - part of Sue Murphy’s job involves grant writing that will help advance her organization’s mission. What is that mission? To ultimately eliminate Alzheimer’s disease through research, provide and enhance care and support for all affected, and to reduce the […]
Writing that drives sales.
David Tandet
» Currently browsing: Reputation
Alzheimer’s Association’s Sue Murphy Believes in Her Cause
Emily’s World: How Non-Profits Can (And Should!) Use Social Web
by David Tandet
Came across a terrific item by Emily (Emily’s World) on how non-profits can use the social web to spread the word.
Believe it or not, the whole concept of simply “getting the message out” is not as much of a no-brainer as it might first appear. That’s because a lot of people are still […]
Samsung’s Point of Purchase
by David Tandet
Samsung, the company that holds the top unit volume share in the U.S. for LCD TVs, isn’t resting on its laurels.
Forward thinking product development and marketing took Samsung to number one in the first place. They haven’t forgotten that.
Samsung initially put in-store displays at 2,000 U.S. retailers to educate consumers about high definition […]
United Way of Greater L.A. Walks the Walk
by David Tandet
What do you believe?
What do you do?
How do you do it?
Are there three questions you’d rather have answered by a charitable organization you’re considering donating to?
I didn’t think so.
Yet not every charitable organization or relief fund takes the direct, no tiptoe approach followed by the United Way of Greater Los Angeles on its […]
Samsung’s Wow, Simple & Inclusive
by David Tandet
Samsung had to find a way to separate itself from the rest of the global electronics market. How are they doing it?
By being Wow, Simple and Inclusive.
The product has to be “Wow” enough to catch consumers’ imaginations. In the crowded electronics arena, that can be a tough one. But for a company with […]
Make Corporate Bio More Like Resume
by David Tandet
Got a call from a colleague recently who had a big problem. As in big bio. My friend was willing to put in all the information the executive wanted, of course. But she wanted to make sure her client realized most readers were going to stop reading after the first paragraph.
It’s understandable that […]
Branding Happens
by David Tandet
Branding happens.
A relationship occurs between your business and consumers whether it’s the one you’re hoping for or not. Take things in the direction you want them to go.
Are you a neighborhood hardware store that folks enjoy mulling around in? But you take your time on that special order? You might have a reputation […]
Titles Rule
by David Tandet
Immediate, in-sync double takes was the reaction a few of us had one day when we saw the words “The LAST Things We’d Ever Do” on the side of that latest LA WEEKLY. Turns out it was their annual “Best of L.A.” issue.
Well it’s a great title. Got OUR attention, for sure! This […]
Testimonials Rock
by David Tandet
When you go to court, get sworn in and speak, they call it testifying.
That’s for a reason: you’re not supposed to play fast and loose with the facts. And you know what? I suspect dishonest testimony happens less than we imagine.
We think people are up there lying every which way, but […]
Copywriting Services
- Writing That Drives Sales
- Public Affairs Writing
- Targeted Newsletter Writing
- Writing For Corporate Identity
- Healthcare Writing People Read
- Writing That Closes Sales
- Standout Press Release Copy
- Copy That Works With Images
- Effective Fundraising Letters
- Publicity And Ads For Expos
- Articles for Trade Publications
- B2B Marketing Copy
- Slogans That Sell
Recent Articles
- Keeper Quotes From Clients
- Successful Grant Writing Is A Team Sport
- Twitter.com Great Writing
- Jonathan O’Brien’s Right Before You Write
- Alzheimer’s Association’s Sue Murphy Believes in Her Cause
- Emily’s World: How Non-Profits Can (And Should!) Use Social Web
- Consumer Electronics Means Content Electronics
- Samsung’s Point of Purchase
- United Way of Greater L.A. Walks the Walk
- Samsung’s Wow, Simple & Inclusive
- Make Corporate Bio More Like Resume
- Ads/PR/=??/No!
- Branding Happens
- Carry On To Web 5.O Crisis Management
- Newsletters: Know Your Corporate Culture
- 10 (More) Reasons To Use Lists In Your Writing
- Three Seconds to Better Marketing
- David Ogilvy, Genius
- Titles Rule
- Testimonials Rock
- 10 Reasons To Use Lists In Your Writing
- Human Billboards: You Look Good In Back
- Lovemark Degrees Of Separation
- The Greatest Sales Letter Ever
- Direct Mail Postcards: Bed Bath & Beyond Keeps ‘Em Coming.
- 6 Keys to Marketing Hi-Tech Products
- How to Write in the Zone
- Our Writers Group
- Reliability
- Reputation Power
Categories
Archives
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
Meta