Writing that drives sales and increases funding.

David Tandet

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Christian Boyce Goes the Extra Mile . . .

August 21st, 2009 at 5:36 am

. . . and he’s already starting out way past square one. by David Tandet Just got a great email from Christian reminding me my recent purchase of a computer entitles me to a good deal on software. So who is Christian Boyce? A computer rep or store manager? Nope. Just “the best Mac advice [...]



Keeper Quotes From Clients

July 11th, 2009 at 10:08 pm

by David Tandet • “Bullets are nice.” Got that from a client before he clicked off the phone after delivering marching orders for his next newsletter. Very key. Whether it’s bullets or numbers, more paragraphs or subheadings, organization makes the copy readable. It also keeps you on track. Make the points you want to make. [...]



Jonathan O’Brien’s Right Before You Write

May 12th, 2009 at 10:17 pm

by David Tandet What do well-written screenplays and successful grant proposals have in common? A lot, it turns out. Jonathan O’Brien explains all about it in his book Right Before You Write. O’Brien’s “Almost World Famous Seven Cs” can be applied to both disciplines. If it sounds like a gimmick, well yours truly is for [...]



United Way of Greater L.A. Walks the Walk

October 26th, 2008 at 11:33 pm

by David Tandet What do you believe? What do you do? How do you do it? Are there three questions you’d rather have answered by a charitable organization you’re considering donating to? I didn’t think so. Yet not every charitable organization or relief fund takes the direct, no tiptoe approach followed by the United Way [...]



Reliability

March 22nd, 2008 at 4:26 am

by David Tandet A couple of weeks ago I got the following note from the editor: “Thank you for meeting the commitment to send the feature to Andrea Scott with copy to me before the end of the day yesterday. I know the deadline was very tight, and it’s a pleasure to find someone like [...]



Testimonials Rock

November 7th, 2007 at 8:03 pm

by David Tandet When you go to court, get sworn in and speak, they call it testifying. That’s for a reason: you’re not supposed to play fast and loose with the facts. And you know what? I suspect dishonest testimony happens less than we imagine. We think people are up there lying every which way, [...]