Writing that drives sales and increases funding.

David Tandet

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New Funding Models

August 30th, 2011 at 5:22 pm

by David Tandet Are grants for operating expenses the new funding model? Short answer: not by a longshot. Long answer: In some instances. The bottom line is that the funding agency is awarding a grant to the nonprofit that gives strong indications it can do what it says it’s going to do. And what it [...]



Lautman Maska Neill & Company is Direct

June 24th, 2011 at 5:19 pm

by David Tandet A Seattle direct marketing consultant asked me to write her new website. She requested that I review the site of her competitor. “Glad to, but please look at the Lautman Maska Neill & Company site,” I said. I called my client a little later. “What do you remember about your competitor’s site?” [...]



Ann Wylie Teaches Writers How

May 31st, 2011 at 5:36 pm

by David Tandet Wylie’s writing is like a terrific dresser: consistently great from top to bottom, always with something new that you can’t wait to see. – David Tandet Wylie Provides “Dos” Writers Can Use The June 2011 issue of “Wylie’s Writing Tips” is an example of communications consultant Ann Wylie’s great writing and clear [...]



Nonprofit Mission Integrity

April 12th, 2011 at 3:55 am

by David Tandet When a nonprofit positions itself as the best organization to provide the solution to a problem, it means staying the course for the distance. Three elements should be present for the agency to accomplish its goals and achieve mission integrity. These elements are fluid and can quickly disappear. Organizations that make attaining [...]



How to Use and Abuse a Good Grant Writer

January 11th, 2011 at 11:40 pm

(if you can find one) by David Tandet PART ONE Finding a great grant writer is like winning the grand slam . . . . . . because there really is no training ground for grant writers out there. There are no minor leagues, and relatively few decent classes. The process of training a grant [...]



10 Reasons To Use Lists In Healthcare Writing

August 6th, 2010 at 9:22 pm

by David Tandet Did you see US News and World Report‘s list of Best Hospitals? How about the Wall Street Journal‘s list of the Best Health Books? Lists are always an efficient marketing tool to position your company in front of the rest. When it comes to healthcare, pharmacology and bioscience, the following reasons demand [...]



Know Your Job

June 27th, 2010 at 6:44 pm

by David Tandet Know your job. Sounds obvious, right? But apparently it’s not so clear to some people. A friend of mine told me about a new writer her firm had hired. The writer had boundless energy when criticizing the current structure of my friend’s office. More significantly, the new person asked for a couple [...]



“G” is for Grafton’s Methodology

May 20th, 2010 at 10:54 pm

by David Tandet If you’ve been around a library, bookstore, coffeehouse, or airline seat in the last few decades, you know who Sue Grafton is — “A” is for Alibi . . . “U” is for Undertow. I saw an interview with Ms. Grafton and she said she took classes to learn about police procedural [...]



10 Reasons Grant Writers Should Use Spell Check

February 12th, 2010 at 8:50 pm

 by David Tandet The real scoop on getting your grant proposal seriously considered? Use spell check. That’s not my opinion. It’s straight from the lips of Holly Cole, Verizon’s Director, Government & External Affairs, Santa Barbara and Ventura Counties. Ms. Cole gave that advice during a recent presentation at the Ventura County Community Foundation. It [...]



Manatt, Phelps & Phillips Does it Right

November 19th, 2009 at 7:08 pm

by David Tandet Manatt, Phelps is a law firm that provides personalized care for integrated legal services. After an old friend told me about a presentation she’d made to some attorneys there, I went to their website to find out more. The narrative I immediately became engaged in was about what it takes to succeed [...]