by David Tandet
What do you believe?
What do you do?
How do you do it?
Are there three questions you’d rather have answered by a charitable organization you’re considering donating to?
I didn’t think so.
Yet not every charitable organization or relief fund takes the direct, no tiptoe approach followed by the United Way of Greater Los Angeles on its […]
Writing that drives sales.
David Tandet
» Currently browsing: Reliability
United Way of Greater L.A. Walks the Walk
October 26th, 2008 at 11:33 pm
Testimonials Rock
November 7th, 2007 at 8:03 pm
by David Tandet
When you go to court, get sworn in and speak, they call it testifying.
That’s for a reason: you’re not supposed to play fast and loose with the facts. And you know what? I suspect dishonest testimony happens less than we imagine.
We think people are up there lying every which way, but […]
Reliability
April 22nd, 2007 at 4:26 am
by David Tandet
A couple of weeks ago I got the following note from the editor:
“Thank you for meeting the commitment to send the feature to Andrea Scott with copy to me before the end of the day yesterday. I know the deadline was very tight, and it’s a pleasure to find someone like yourself […]
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