by David Tandet Are grants for operating expenses the new funding model? Short answer: not by a longshot. Long answer: In some instances. The bottom line is that the funding agency is awarding a grant to the nonprofit that gives strong indications it can do what it says it’s going to do. And what it [...]
Writing that drives sales and increases funding.
David Tandet
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New Funding Models
Lautman Maska Neill & Company is Direct
by David Tandet A Seattle direct marketing consultant asked me to write her new website. She requested that I review the site of her competitor. “Glad to, but please look at the Lautman Maska Neill & Company site,” I said. I called my client a little later. “What do you remember about your competitor’s site?” [...]
Ann Wylie Teaches Writers How
by David Tandet Wylie’s writing is like a terrific dresser: consistently great from top to bottom, always with something new that you can’t wait to see. – David Tandet Wylie Provides “Dos” Writers Can Use The June 2011 issue of “Wylie’s Writing Tips” is an example of communications consultant Ann Wylie’s great writing and clear [...]
Nonprofit Mission Integrity
by David Tandet When a nonprofit positions itself as the best organization to provide the solution to a problem, it means staying the course for the distance. Three elements should be present for the agency to accomplish its goals and achieve mission integrity. These elements are fluid and can quickly disappear. Organizations that make attaining [...]
How to Use and Abuse a Good Grant Writer
(if you can find one) by David Tandet PART ONE Finding a great grant writer is like winning the grand slam . . . . . . because there really is no training ground for grant writers out there. There are no minor leagues, and relatively few decent classes. The process of training a grant [...]
10 Reasons To Use Lists In Healthcare Writing
by David Tandet Did you see US News and World Report‘s list of Best Hospitals? How about the Wall Street Journal‘s list of the Best Health Books? Lists are always an efficient marketing tool to position your company in front of the rest. When it comes to healthcare, pharmacology and bioscience, the following reasons demand [...]
Know Your Job
by David Tandet Know your job. Sounds obvious, right? But apparently it’s not so clear to some people. A friend of mine told me about a new writer her firm had hired. The writer had boundless energy when criticizing the current structure of my friend’s office. More significantly, the new person asked for a couple [...]
“G” is for Grafton’s Methodology
by David Tandet If you’ve been around a library, bookstore, coffeehouse, or airline seat in the last few decades, you know who Sue Grafton is — “A” is for Alibi . . . “U” is for Undertow. I saw an interview with Ms. Grafton and she said she took classes to learn about police procedural [...]
10 Reasons Grant Writers Should Use Spell Check
by David Tandet The real scoop on getting your grant proposal seriously considered? Use spell check. That’s not my opinion. It’s straight from the lips of Holly Cole, Verizon’s Director, Government & External Affairs, Santa Barbara and Ventura Counties. Ms. Cole gave that advice during a recent presentation at the Ventura County Community Foundation. It [...]
Manatt, Phelps & Phillips Does it Right
by David Tandet Manatt, Phelps is a law firm that provides personalized care for integrated legal services. After an old friend told me about a presentation she’d made to some attorneys there, I went to their website to find out more. The narrative I immediately became engaged in was about what it takes to succeed [...]
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Recent Articles
- Ann Wylie . . . Again . . .
- For Marketing Writers Only
- Re Steve Jobs Bio
- Kim Woodbridge Does Facebook (For You)
- New Funding Models
- Follow the Funding
- Lautman Maska Neill & Company is Direct
- Ann Wylie Teaches Writers How
- Nonprofit Mission Integrity
- Jon O’Brien’s Advanced Storytelling for Advancing Nonprofits (Adapted from “Parallel Turns”)
- Google Grants Empowers Non-Profits
- How to Use and Abuse a Good Grant Writer
- What’s a Community Foundation?
- The Donut Rule
- The Greatest Sales Letter Ever
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- 10 Reasons To Use Lists In Healthcare Writing
- 6 Keys to Marketing Hi-Tech Products
- Know Your Job
- “G” is for Grafton’s Methodology
- How to Write in the Zone
- Collaboration Generation
- 10 Reasons Grant Writers Should Use Spell Check
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- Human Billboards: You Look Good In Back
- Manatt, Phelps & Phillips Does it Right
- Public/Private Funding Partnerships Demand Proactive PR
- Christian Boyce Goes the Extra Mile . . .
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