Writing that drives sales.

David Tandet

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Manatt, Phelps & Phillips Does it Right

November 19th, 2009 at 7:08 pm

by David Tandet
Manatt, Phelps is a law firm that provides personalized care for integrated legal services. After an old friend told me about a presentation she’d made to some attorneys there, I went to their website to find out more.
The narrative I immediately became engaged in was about what it takes to succeed in business. […]



Public/Private Funding Partnerships Demand Proactive PR

October 19th, 2009 at 9:22 pm

by David Tandet
Philanthropy and public relations have a long history together. When 19th century tycoons were attacked as robber barons, several set up foundations to contribute to good causes — in part to fend off the verbal assaults.
Sometimes the infusion of capital into new works was so great that foundations had to set up their […]



Twitter.com Great Writing

March 25th, 2009 at 6:15 pm

by David Tandet
Increasing  social media has the same effect on good writing that the size of a parking structure has on nice cars: not much.
Some networkers babble on in disjointed streams of consciousness. Others? Wordsmiths to the max.
But when it comes to the need for effective writing in all this, there’s no need to look […]



Emily’s World: How Non-Profits Can (And Should!) Use Social Web

January 14th, 2009 at 10:51 pm

by David Tandet
Came across a terrific item by Emily (Emily’s World) on how non-profits can use the social web to spread the word.
Believe it or not, the whole concept of simply “getting the message out” is not as much of a no-brainer as it might first appear. That’s because a lot of people are still […]