by David Tandet What do you believe? What do you do? How do you do it? Are there three questions you’d rather have answered by a charitable organization you’re considering donating to? I didn’t think so. Yet not every charitable organization or relief fund takes the direct, no tiptoe approach followed by the United Way [...]

by David Tandet Nah. Ads and PR are still different. If Stephen King loves your new novel and writes an article saying so? PR. It’s an unpaid plug that’s sure to boost public perception of your baby. Then you buy space on the 10 hottest book discussion websites quoting King’s endorsement? That’s an ad. Bought [...]

by David Tandet Branding happens. A relationship occurs between your business and consumers whether it’s the one you’re hoping for or not. Take things in the direction you want them to go. Are you a neighborhood hardware store that folks enjoy mulling around in? But you take your time on that special order? You might [...]

by David Tandet 11. Lists force you to write better sentences. Most peoples’ sentences are too long. Structure your points into a list and every point has to be concise. 12. Search Engine Guide likes lists. Three of the top pieces on a recent Search Engine Guide: • “28 Resources for Paid Search Strategies” by [...]

by David Tandet Want to learn Web 5.0 fast? Take on a crisis management assignment. Responding to a state of affairs these days means hitting the net as the situation unfolds. Because video and audio about anything contrary to your interests can be web ready immediately. Anything? Anything. Like someone’s footage of himself expressing his [...]

by David Tandet Emphasizing benefits over features is a basic marketing principle that’s easy to forget. Invest three seconds and you’ll remember to apply it. Many of you are familiar with the marketing principle that it is better to emphasize benefits rather than features. Do you remember to use it? I treasure three seconds that [...]

by David Tandet When you go to court, get sworn in and speak, they call it testifying. That’s for a reason: you’re not supposed to play fast and loose with the facts. And you know what? I suspect dishonest testimony happens less than we imagine. We think people are up there lying every which way, [...]

by David Tandet 1. Numbers give readers something to hang their hats on. We humans are programmed to relate to organized categories. When it comes to learning, we process organized material faster and more completely. If the information you’re providing lends itself to being outlined, why not help your readers out? 2. People want gems [...]

by David Tandet Try if you will. A Lovemark — like Zen, your favorite pizza, and writing in the zone — can not easily be defined. Actually, a Lovemark is definable enough. But like Zen and great pizza, it can’t be truly understood until experienced. Lovemark degree of separation from a product, service or idea [...]

by David Tandet What if I told you there’s a way to get publicity for your business that’s super-effective, loads of fun, and . . . did I mention? Builds your reputation among local merchants for the cost of . . . absolutely nothing. Got your attention? Of course I do. Or we’re holding a [...]