by David Tandet
At the 2009 CES — January 8-11 in Las Vegas — thousands of content and digital entertainment professionals will be checking out the exhibits and sessions at the granddaddy of all consumer electronics shows.
Does the prospect of so many new channels to inform potential and longtime buyers about goods and services seem a […]

 by David Tandet
Samsung, the company that holds the top unit volume share in the U.S. for LCD TVs, isn’t resting on its laurels.
Forward thinking product development and marketing took Samsung to number one in the first place. They haven’t forgotten that.
Samsung initially put in-store displays at 2,000 U.S. retailers to educate consumers about high definition […]

by David Tandet
What do you believe?
What do you do?
How do you do it?
Are there three questions you’d rather have answered by a charitable organization you’re considering donating to?
I didn’t think so.
Yet not every charitable organization or relief fund takes the direct, no tiptoe approach followed by the United Way of Greater Los Angeles on its […]

by David Tandet
Samsung had to find a way to separate itself from the rest of the global electronics market. How are they doing it?
By being Wow, Simple and Inclusive.
The product has to be “Wow” enough to catch consumers’ imaginations. In the crowded electronics arena, that can be a tough one. But for a company with […]

by David Tandet
Got a call from a colleague recently who had a big problem. As in big bio. My friend was willing to put in all the information the executive wanted, of course. But she wanted to make sure her client realized most readers were going to stop reading after the first paragraph.
It’s understandable that […]

by David Tandet
Nah.
Ads and PR are still different.
If Stephen King loves your new novel and writes an article saying so? PR. It’s an unpaid plug that’s sure to boost public perception of your baby.
Then you buy space on the 10 hottest book discussion websites quoting King’s endorsement? That’s an ad. Bought and paid for with […]

by David Tandet
Branding happens.
A relationship occurs between your business and consumers whether it’s the one you’re hoping for or not. Take things in the direction you want them to go.
Are you a neighborhood hardware store that folks enjoy mulling around in? But you take your time on that special order? You might have a reputation […]

by David Tandet
Want to learn Web 5.0 fast?
Take on a crisis management assignment.
Responding to a state of affairs these days means hitting the net as the situation unfolds. Because video and audio about anything contrary to your interests can be web ready immediately.
Anything?
Anything.
Like someone’s footage of himself expressing his opinion on Facebook.
Is your media rep […]

by David Tandet
11. Lists force you to write better sentences.
Most peoples’ sentences are too long. Structure your points into a list and every point has to be concise.
12. Search Engine Guide likes lists.
Three of the top pieces on a recent Search Engine Guide:
• “28 Resources for Paid Search Strategies” by Manoj Jasra
• “11 Ways to […]

by David Tandet
Emphasizing benefits over features is a basic marketing principle that’s easy to forget. Invest three seconds and you’ll remember to apply it.
Many of you are familiar with the marketing principle that it is better to emphasize benefits rather than features.
Do you remember to use it?
I treasure three seconds that will always remind me […]