Writing that drives sales.

David Tandet

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Ads/PR/=??/No!

July 29th, 2008 at 4:49 pm

by David Tandet
Nah.
Ads and PR are still different.
If Stephen King loves your new novel and writes an article saying so? PR. It’s an unpaid plug that’s sure to boost public perception of your baby.
Then you buy space on the 10 hottest book discussion websites quoting King’s endorsement? That’s an ad. Bought for with rock-solid, good […]



Three Seconds to Better Marketing

February 8th, 2008 at 9:34 pm

by David Tandet
Emphasizing benefits over features is a basic marketing principle that’s easy to forget. Invest three seconds and you’ll remember to apply it.
Many of you are familiar with the marketing principle that it is better to emphasize benefits rather than features.
Do you remember to use it?
I treasure three seconds that will always remind me […]



David Ogilvy, Genius

January 23rd, 2008 at 7:24 pm

by David Tandet
In 2004, Adweek asked professionals “Which individuals - alive or dead - made you consider pursuing a career in advertising?”
Could there be any doubt the number one response would be David Ogilvy?
Ogilvy’s name also came back first when students were asked a similar question.
Not bad for a guy who was born in 1911 […]



Testimonials Rock

November 7th, 2007 at 8:03 pm

by David Tandet
When you go to court, get sworn in and speak, they call it testifying.
That’s for a reason: you’re not supposed to play fast and loose with the facts. And you know what? I suspect dishonest testimony happens less than we imagine.
We think people are up there lying every which way, but […]



Human Billboards: You Look Good In Back

October 1st, 2007 at 10:11 am

by David Tandet
Here’s how it is: human billboards are a hot trend.
Consider:
- Darren Little’s TatAD agency in Vancouver, BC hires folks to wear temporary or permanent tattoos with clients’ names and logos.
- Entreprenuer.com defines human billboards as people that “hold signs or banners emblazoned with promotional and advertising messages in high-traffic areas of the community.” […]