June 24th, 2011 at 5:19 pm

by David Tandet A Seattle direct marketing consultant asked me to write her new website. She requested that I review the site of her competitor. “Glad to, but please look at the Lautman Maska Neill & Company site,” I said. I called my client a little later. “What do you remember about your competitor’s site?” [...]

April 28th, 2008 at 9:43 pm

by David Tandet Kind of surprised to come across a Google page titled “Bed Bath & Beyond: Stop Sending Us Those 20% Discount Cards!” We all get lots of direct mail each week. Some we toss. The rest? (And by the way, there’s no more effective response-directed medium than email. Just be sure you’re not [...]