January 23rd, 2008 at 7:24 pm

by David Tandet
In 2004, Adweek asked professionals “Which individuals — alive or dead — made you consider pursuing a career in advertising?”
Could there be any doubt the number one response would be David Ogilvy?
Ogilvy’s name also came back first when students were asked a similar question.
Not bad for a guy who was born in 1911 […]

September 17th, 2007 at 2:24 pm

by David Tandet
Try if you will. A Lovemark — like Zen, your favorite pizza, and writing in the zone — can not easily be defined.
Actually, a Lovemark is definable enough. But like Zen and great pizza, it can’t be truly understood until experienced. Lovemark degree of separation from a product, service or idea is no […]