In his award-winning Well-Fed Writer series, Atlanta copywriter Peter Bowerman described the writers group I co-founded as “spirited.”
So what’s exciting about sales writing? Well if you’re not turned-on by what drives clients’ sales, B2B and B2C marketing communications, and corporate solutions, not much. But if you understand there’s a special thrill in helping people grow their businesses, you get the idea.
I take pride in leading the way in professional copywriting standards. And obsess about serving clients’ interests.
That dedication was drilled in when I was an undergraduate at the USC School of Journalism. I loved learning from professors from the “old school” - wordsmiths that made sure every “i” was dotted and every “t” crossed - as well as from telecommunications business experts who rounded out my degree in Broadcast Management.
Good habits like meeting every deadline and turning in clean copy served me well during my work as a paralegal for the distinguished Los Angeles firm Gilbert, Kelly, Crowley & Jennett LLP. I learned to write persuasive copy fast.
Then I decided to put my writing and reliability to work for the most demanding boss I knew: myself. I became a freelance commercial writer, and I haven’t looked back. Except when I turn my head to see my longtime tennis partner’s forehand zip past. Some things never change.
Besides spending free moments trying to keep up my tennis game and squeezing in some golf now and then, I post comments on colleagues’ blogs.
By the way: don’t get the wrong idea about how much time I spend outdoors. Even if I’m not in front of my desktop machine, I’m reachable on my Rollerblades.
So if you call or shoot me an email, I’ll be available or get back to you pronto. I’m not soaking up THAT much sun here in Southern California. And sometimes I think better on my feet, anyway.
Contact me for a free consultation or to ask any questions.