Writing that drives sales and increases funding.

David Tandet

Currently browsing posts found in November2008


Samsung’s Point of Purchase

November 10th, 2008 at 7:45 pm

 by David Tandet Samsung, the company that holds the top unit volume share in the U.S. for LCD TVs, isn’t resting on its laurels. Forward thinking product development and marketing took Samsung to number one in the first place. They haven’t forgotten that. Samsung initially put in-store displays at 2,000 U.S. retailers to educate consumers [...]