Writing that drives sales.

David Tandet

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Make Corporate Bio More Like Resume

August 31st, 2008 at 2:32 am

by David Tandet
Got a call from a colleague recently who had a big problem. As in big bio. My friend was willing to put in all the information the executive wanted, of course. But she wanted to make sure her client realized most readers were going to stop reading after the first paragraph.
It’s understandable that […]