by David Tandet Emphasizing benefits over features is a basic marketing principle that’s easy to forget. Invest three seconds and you’ll remember to apply it. Many of you are familiar with the marketing principle that it is better to emphasize benefits rather than features. Do you remember to use it? I treasure three seconds that [...]
Writing that drives sales and increases funding.
David Tandet
Currently browsing posts found in February2008
Three Seconds to Better Marketing
February 8th, 2008 at 9:34 pm
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