Writing that drives sales.

David Tandet

Currently browsing posts found in October2007


10 Reasons To Use Lists In Your Writing

October 18th, 2007 at 12:03 am

by David Tandet
1. Numbers give readers something to hang their hats on.
We humans are programmed to relate to organized categories. When it comes to learning, we process organized material faster and more completely. If the information you’re providing lends itself to being outlined, why not help your readers out?
2. People want gems they […]



Human Billboards: You Look Good In Back

October 1st, 2007 at 10:11 am

by David Tandet
Here’s how it is: human billboards are a hot trend.
Consider:
- Darren Little’s TatAD agency in Vancouver, BC hires folks to wear temporary or permanent tattoos with clients’ names and logos.
- Entreprenuer.com defines human billboards as people that “hold signs or banners emblazoned with promotional and advertising messages in high-traffic areas of the community.” […]