by David Tandet
Try if you will. A Lovemark - like Zen, your favorite pizza, and writing in the zone - can not easily be defined.
Actually, a Lovemark is definable enough. But like Zen and great pizza, it can’t be truly understood until experienced. Lovemark degree of separation from a product, service or idea is no […]
Writing that drives sales.
David Tandet
Currently browsing posts found in September2007
Lovemark Degrees Of Separation
September 17th, 2007 at 2:24 pm
The Greatest Sales Letter Ever
September 14th, 2007 at 7:40 pm
by David Tandet
The greatest sales letter ever is “I.” That’s “I” from a “you” perspective.
Thinking about the benefits to a consumer of a product or service is a start in the right direction. But it doesn’t go far enough.
Let’s say the corner bakery wants to start competing in the ultra-fast-breakfast market. They’re going to sell […]
Copywriting Services
- Writing That Drives Sales
- Public Affairs Writing
- Targeted Newsletter Writing
- Writing For Corporate Identity
- Healthcare Writing People Read
- Writing That Closes Sales
- Standout Press Release Copy
- Copy That Works With Images
- Effective Fundraising Letters
- Publicity And Ads For Expos
- Articles for Trade Publications
- B2B Marketing Copy
- Slogans That Sell
Recent Articles
- Ads/PR/=??/No!
- Branding Happens
- Carry On To Web 5.O Crisis Management
- Newsletters: Know Your Corporate Culture
- 10 (More) Reasons To Use Lists In Your Writing
- Three Seconds to Better Marketing
- David Ogilvy, Genius
- Titles Rule
- Testimonials Rock
- 10 Reasons To Use Lists In Your Writing
- Human Billboards: You Look Good In Back
- Lovemark Degrees Of Separation
- The Greatest Sales Letter Ever
- Direct Mail Postcards: Bed Bath & Beyond Keeps ‘Em Coming.
- 6 Keys to Marketing Hi-Tech Products
- How to Write in the Zone
- Our Writers Group
- Reliability
- Reputation Power
Categories
Archives
Meta