by David Tandet
The 6 keys to marketing hi-tech products:
1. Emphasize benefits over features. So you’ve heard this before? It’s a basic marketing principle, but one that’s easy to forget with hi-tech products. The technology of the latest handheld device may be something for a manufacturer to fall in love with. But that 20-something next potential […]
Writing that drives sales.
David Tandet
Currently browsing posts found in July2007
6 Keys to Marketing Hi-Tech Products
July 30th, 2007 at 10:07 pm
Copywriting Services
- Grants That Drive Sales
- Public Affairs Writing
- Targeted Newsletter Writing
- Writing For Corporate Identity
- Healthcare Writing People Read
- Writing That Closes Sales
- Standout Press Release Copy
- Copy for Images — Online and Print
- Effective Fundraising Letters
- Publicity And Ads For Expos
- Articles for Trade Publications
- B2B Marketing Copy
- Slogans That Sell
Recent Articles
- Collaboration Generation
- 10 Reasons Grant Writers Should Use Spell Check
- 10 Reasons To Use Lists In Healthcare Writing
- Human Billboards: You Look Good In Back
- Manatt, Phelps & Phillips Does it Right
- Public/Private Funding Partnerships Demand Proactive PR
- Alzheimer’s Association’s Sue Murphy Believes in Her Cause
- Christian Boyce Goes the Extra Mile . . .
- Grammar As It Should Be
- Specialize and Energize
- Keeper Quotes From Clients
- Successful Grant Writing Is A Team Sport
- Twitter.com Great Writing
- Jonathan O’Brien’s Right Before You Write
- Emily’s World: How Non-Profits Can (And Should!) Use Social Web
- Consumer Electronics Means Content Electronics
- Samsung’s Point of Purchase
- United Way of Greater L.A. Walks the Walk
- Samsung’s Wow, Simple & Inclusive
- Make Corporate Bio More Like Resume
- Ads/PR/=??/No!
- Branding Happens
- Carry On To Web 5.O Crisis Management
- Newsletters: Know Your Corporate Culture
- 10 (More) Reasons To Use Lists In Your Writing
- Three Seconds to Better Marketing
- David Ogilvy, Genius
- Titles Rule
- Testimonials Rock
- 10 Reasons To Use Lists In Your Writing
Categories
Archives
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
Meta