by David Tandet
The 6 keys to marketing hi-tech products:
1. Emphasize benefits over features. So you’ve heard this before? It’s a basic marketing principle, but one that’s easy to forget with hi-tech products. The technology of the latest handheld device may be something for a manufacturer to fall in love with. But that 20-something next potential […]
Writing that drives sales.
David Tandet
Currently browsing posts found in July2007
6 Keys to Marketing Hi-Tech Products
July 30th, 2007 at 10:07 pm
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